Victor Crumity Sr.
Recording Friday, October 23
Everything Victor needs before the show: what you'll talk about, your questions, five quick ones to answer, and a PDF to keep.
Confirm in the pre-show chat
- How does he like to be introduced on air: Victor, Vic or Victor Sr.?
- Was Victor the one presenting at the Golden Corral seminar where you met, or were you both there for someone else's?
- Is he still with CarePlus Health Plans, and what's his title today?
- Did he finish a master's in organizational leadership at Rollins College's Crummer School?
- Is Victor Crumity Jr., our Season 2 free-lunch guest, his son?
- What years was he a sales manager at Humana?
Private: for you and Nick's team
The "secret sauce" to my success is that I intentionally connect with any person (s) in my bubble. I am always the same and never try to be someone else. The other party's status matters very little. I look for common ground and key on any nuance that I may pick up on
I've had many occasions in which I just didn't seem to make a connection in which case I simply moved on to the business at hand and called it a day.
Smiles, nods, body language, and chuckles are all indications that something that I'm saying is being received.
I haven't done an actual seminar for years, but if memory serves me, I've personally conducted more than a few dozen over the past 40 years. Some of those had a CMS shopper in attendance who always approached at the conclusion to tell me that they enjoyed my presentation style.
Nothing comes to mind.
The episode at a glance
What agents are there to get, and how Victor gives it to them.
Justin met Victor Crumity Sr. at a seminar at a Golden Corral and was instantly impressed by how fast he connected with people and commanded the room; the episode asks what Victor does in those first few minutes, and whether anyone can learn it.
The episode tests whether connecting fast with a room is a gift or a practice, and breaks down what Victor does in his first few minutes so you can plan and rehearse your own before your next seminar or appointment.
Today Victor shows you what he does in his first few minutes with a room, so you can plan your own before your next seminar or appointment.
He connects with people fast and can command a room.
Act 1 · Your opening
Word for word. Stop for two seconds at the pause: that's where the edit drops in the cold open.
Cold open - The Room at Golden Corral
"I met Victor Crumity Sr. at a seminar at a Golden Corral, and I was instantly impressed with how fast he connected with people. A lot of us stand up in front of people and wonder if connecting with a room is a gift we just didn't get. Today Victor shows you what he does in his first few minutes with a room, so you can plan your own before your next seminar or appointment. pause 2 seconds I knew Victor when he was a sales manager at Humana. So I want to know what he's doing in those first few minutes that the rest of us miss."
If you've ever stood up in front of people and felt the room slipping, subscribe. Every week we break down what works in front of real people, and this week it's Victor's first few minutes.
The questions
Follow Victor, not the list. Never skip a starred one.
Before - Before Anyone Called It a Gift
- 1Victor, I'll say it on the record: the day I met you at that seminar at Golden Corral, I was instantly impressed with how fast you connected with people. Take me back before all that. Where were you, and what pulled you into this business?
- 2Do you remember that day at Golden Corral? Take me into that room. What do you remember about the people in it?
- 3Before you ever stood in front of a room, who taught you how to talk to people? A job, somebody in your family, somebody you watched?
- 4When you got to Humana, what did you think the job was, and what turned out to actually be true?
- 5Did you sell before you managed, or did they hand you a team early? Take me to the first day you had people counting on you.
- 6Is there anyone in your family in this business? What did you learn from watching them?
- 7A lot of agents think you either have it with a crowd or you don't. You told me you connect on purpose with anybody in your bubble, no matter who they are. When did you start doing that on purpose?After questionsWas: A lot of agents think you either have it with a crowd or you don't. When did you first figure out you could hold a room?Why: Victor says he connects intentionally with anyone around him, which goes straight at the gift or practice question.
The climb - The Room That Got Away
- 8You told me there have been plenty of times you just didn't make a connection with a room. Take me to one of those. Where were you standing, and when did you know?After questionsWas: Plenty of agents have stood in front of a room that just wasn't buying it. Has that happened to you? Take me to that room. Where were you standing, and when did you know?Why: Victor already said it happens to him, so Justin can skip the yes or no and go right to the room.
- 9You told me that when it doesn't connect, you move on to the business at hand and call it a day. How do you make that call in the moment? And be honest, what did you want to do?After questionsWas: What did you do in that moment? And be honest, what did you want to do?Why: His move-on answer is a real tactic agents can use, and the follow-up still checks for the feeling under it.
- 10As a sales manager, did you ever watch an agent freeze in front of people? What did that look like from where you sat?
- 11From the back of the room it looks easy. What part of running a seminar is harder than people think?
- 12When you're the one everybody expects to command the room, are there days nobody sees you're running on empty?
- 13When it got hard, who did you lean on, and who did you deliberately not talk to?
- 14Some rooms stay with you for a while. Go back to that room that got away. What did you tell yourself after that one?
The turn - The First Few Minutes
- 15Go back to the next room after that one. Did you start differently, or did you just keep going? Take me to the first time it worked. Where were you, and what did the room do?
- 16You told me you look for common ground and key on any little thing you pick up. Walk me through your first two minutes with a room. What are you doing before you say a word?After questionsWas: Walk me through your first two minutes with a room. What are you doing before you say a word?Why: Gives Justin Victor's own words to open the how-to with.
- 17What's the first thing you actually say? Give it to me word for word.
- 18You told me smiles, nods, body language and chuckles tell you it's landing. Which one do you watch for first, and what do most agents miss?After questionsWas: How do you read a room? What are you watching in those first few minutes that most agents miss?Why: Victor named his signals, so the question can ask him to rank and explain them.
- 19Somebody in the back has their arms crossed. What do you do with that person?
- 20You told me some of your seminars had a CMS shopper in the room, and they'd come up at the end to say they liked your presentation style. What do you think they were seeing?After questionsNewWhy: Victor's CMS shopper story is outside proof of his style, in his own account, and invites him to name what he does.
- 21You told me you're always the same and never try to be someone else. A lot of agents memorize a script for seminars. Does that help you or hurt you in the first few minutes?After questionsWas: A lot of agents memorize a script for seminars. Does that help you or hurt you in the first few minutes?Why: Ties the script question to Victor's point about being the same person in every room.
- 22Everybody's got a theory about seminars. What do most agents believe about them that you think is flat wrong?
- 23My book says talent wins the room and systems win the year. Is that true of your first few minutes, or is that part a system too?
- 24If you had to explain working a room to someone who's never sold insurance, what's it like?
- 25How do you practice this? Do you rehearse out loud, or do you just get in front of people?
- 26Here's how I'd say the lesson: connecting fast with a room isn't only a gift, it's what you do in your first few minutes, and an agent can plan it and practice it. Is that right, or how would you say it?
The close - For the Agent Who Dreads the Front of the Room
- 27What's the one thing about connecting with a room that no amount of practice can fix?
- 28What did becoming the guy who can command a room cost you? Not the money. The real cost.
- 29And what, if anything, did it give you back?
- 30Think about that room that got away. Where do you stand with it now?
- 31Somebody's listening right now who dreads standing up in front of people. What do you want to say to them?
- 32If your younger self were about to stand up at his first seminar, what would you tell him?
- 33Here's what I'd tell an agent: before Friday, write down the first two minutes of your next seminar or appointment and say them out loud three times. Give me the Victor Crumity challenge. What would you change?
Who was the first person who made you feel like you belonged in this business, and did you ever tell them?
- 35What question do you want to leave for our next guest?
"I met Victor at a Golden Corral seminar and watched him connect with people fast. Today we went inside his first few minutes. If you think you're just not one of those people, start with yours. Write them down and say them out loud. Send this to an agent with a seminar coming up. Subscribe, leave a comment. I'm Justin Jacobs. This is Closed. You, have a nice day."