
Medicare 2027 ads · for Sergio · 10/6/26
Eleven ads.One pass to approve them.
Each ad has three tabs: the copy with its motion ad,the landing page, and approve.Approve or note a change, then scroll to the next.
First: the Florida counts
The disclaimer on every ad and page needs the number of organizations we represent in Florida and the number of products they offer. Nothing goes live until these are in.
What’s set and what’s still open
- Every ad carries the disclaimer block on the ad itself, set apart from the words: the TPMO statement, “a licensed insurance agent may contact you”, the not-connected-with-the-government line, and the page address.
- Every landing page shows the government line at the top and the full disclaimers at the bottom.
- The links in the ads aren’t live yet. They go live once the ads are approved; until then they open the previews here.
- The forms send nothing yet. They switch on with the counts.
Part 2 of 5 · V1 opens on the moment, V2 on the person
The eleven ads
Scroll through, or jump to any ad from the menu on the right.
Ad 1 of 11 · V1-1Check what changed
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
See what changed for 2027
A licensed agent in your area
Book nowThe link under the call to action is the address the ad will use. It isn’t live yet: it goes live once the ads are approved. Until then, clicking it opens the preview here on labs. The grey block is the required disclaimer, set apart from the ad’s words; its counts fill in once Florida’s numbers are in.
Where the ad sends people
Two versions run as a test: A is the page below; B is the same page with a short video at the top. The form is in test mode and sends nothing.
Approve V1-1?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Ad 2 of 11 · V1-2Keep your doctors and drugs
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
Your doctors and drugs, checked first
One review, one name at a time
Book nowThe link under the call to action is the address the ad will use. It isn’t live yet: it goes live once the ads are approved. Until then, clicking it opens the preview here on labs. The grey block is the required disclaimer, set apart from the ad’s words; its counts fill in once Florida’s numbers are in.
Where the ad sends people
Two versions run as a test: A is the page below; B is the same page with a short video at the top. The form is in test mode and sends nothing.
Approve V1-2?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Ad 3 of 11 · V1-3A real person, not a hotline
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
A local agent with a name
Ask anything. Take your time.
Learn moreThe link under the call to action is the address the ad will use. It isn’t live yet: it goes live once the ads are approved. Until then, clicking it opens the preview here on labs. The grey block is the required disclaimer, set apart from the ad’s words; its counts fill in once Florida’s numbers are in.
Where the ad sends people
Two versions run as a test: A is the page below; B is the same page with a short video at the top. The form is in test mode and sends nothing.
Approve V1-3?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Ad 4 of 11 · V1-4Your plan is ending
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
Your plan is ending. You have options.
Side by side, in plain words
Book nowThe link under the call to action is the address the ad will use. It isn’t live yet: it goes live once the ads are approved. Until then, clicking it opens the preview here on labs. The grey block is the required disclaimer, set apart from the ad’s words; its counts fill in once Florida’s numbers are in.
Where the ad sends people
Two versions run as a test: A is the page below; B is the same page with a short video at the top. The form is in test mode and sends nothing.
Approve V1-4?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Ad 5 of 11 · V1-5Medicare at 65
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
Medicare questions, in plain words
One conversation with a local agent
Learn moreThe link under the call to action is the address the ad will use. It isn’t live yet: it goes live once the ads are approved. Until then, clicking it opens the preview here on labs. The grey block is the required disclaimer, set apart from the ad’s words; its counts fill in once Florida’s numbers are in.
Where the ad sends people
Two versions run as a test: A is the page below; B is the same page with a short video at the top. The form is in test mode and sends nothing.
Approve V1-5?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Ad 6 of 11 · V2-1Same plan for years
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
Same name. Same plan?
This year next to last year
Book nowThe link under the call to action is the address the ad will use. It isn’t live yet: it goes live once the ads are approved. Until then, clicking it opens the preview here on labs. The grey block is the required disclaimer, set apart from the ad’s words; its counts fill in once Florida’s numbers are in.
Where the ad sends people
Two versions run as a test: A is the page below; B is the same page with a short video at the top. The form is in test mode and sends nothing.
Approve V2-1?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Ad 7 of 11 · V2-2A doctor who listens
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
Your doctors first
Then everything else
Book nowThe link under the call to action is the address the ad will use. It isn’t live yet: it goes live once the ads are approved. Until then, clicking it opens the preview here on labs. The grey block is the required disclaimer, set apart from the ad’s words; its counts fill in once Florida’s numbers are in.
Where the ad sends people
Two versions run as a test: A is the page below; B is the same page with a short video at the top. The form is in test mode and sends nothing.
Approve V2-2?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Ad 8 of 11 · V2-3You read every offer twice
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
Look us up first
A+ with the BBB, since 2013
Learn moreThe link under the call to action is the address the ad will use. It isn’t live yet: it goes live once the ads are approved. Until then, clicking it opens the preview here on labs. The grey block is the required disclaimer, set apart from the ad’s words; its counts fill in once Florida’s numbers are in.
Where the ad sends people
Two versions run as a test: A is the page below; B is the same page with a short video at the top. The form is in test mode and sends nothing.
Approve V2-3?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Ad 9 of 11 · V2-4Mom's plan letter
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
Look at her options together
She still decides
Book nowThe link under the call to action is the address the ad will use. It isn’t live yet: it goes live once the ads are approved. Until then, clicking it opens the preview here on labs. The grey block is the required disclaimer, set apart from the ad’s words; its counts fill in once Florida’s numbers are in.
Where the ad sends people
Two versions run as a test: A is the page below; B is the same page with a short video at the top. The form is in test mode and sends nothing.
Approve V2-4?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Ad 10 of 11 · V2-5The HR packet
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
Know your Medicare next step
Your timing, in plain words
Learn moreThe link under the call to action is the address the ad will use. It isn’t live yet: it goes live once the ads are approved. Until then, clicking it opens the preview here on labs. The grey block is the required disclaimer, set apart from the ad’s words; its counts fill in once Florida’s numbers are in.
Where the ad sends people
Two versions run as a test: A is the page below; B is the same page with a short video at the top. The form is in test mode and sends nothing.
Approve V2-5?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Ad 11 of 11 · V2-6Veterans and Part B
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
VA care and Medicare, together
Plain words from a local agent
Learn moreThe link under the call to action is the address the ad will use. It isn’t live yet: it goes live once the ads are approved. Until then, clicking it opens the preview here on labs. The grey block is the required disclaimer, set apart from the ad’s words; its counts fill in once Florida’s numbers are in.
Where the ad sends people
Two versions run as a test: A is the page below; B is the same page with a short video at the top. The form is in test mode and sends nothing.
Approve V2-6?
Each click sends a note to Nick. You can change your answer: the latest one counts.
The fourth batch · four education lead ads · 10/14/26
The four new lead ads
Same Facebook form campaign. Each hands over one true Medicare rule, then offers a call with a licensed agent.
Ad 1 of 4 · R3-1The real calendar
- Headline: The dates that call left out
- Description: Decide on your own clock
- Button: Learn more (opens the Facebook form; a licensed agent calls)
What it hands the viewer
The real Open Enrollment dates, and the one more change Advantage members get, so a caller's 'last chance' loses its grip.
Why it's built this way
A pressure call makes you feel behind; the dates show the deadline is Medicare's, not the caller's.
Every claim traces to the round-3 fact sheet; a separate reviewer checked the claims.
Approve R3-1?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Ad 2 of 4 · R3-2The new-card call
- Headline: A call you asked for
- Description: Medicare questions, answered when you ask
- Button: Learn more (opens the Facebook form; a licensed agent calls)
What it hands the viewer
Medicare doesn't call out of the blue to confirm a new card or ask for your number; replacement cards are free and you order them.
Why it's built this way
Polite people stay on the line so they won't cause a problem; the ad makes hanging up the careful move, not the difficult one.
Every claim traces to the round-3 fact sheet; a separate reviewer checked the claims.
Approve R3-2?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Ad 3 of 4 · R3-3Your doctor and your plan
- Headline: Is your doctor in your plan?
- Description: One name at a time
- Button: Learn more (opens the Facebook form; a licensed agent calls)
What it hands the viewer
Original Medicare versus an Advantage plan's network, that networks can change during the year, and how to check a doctor yourself.
Why it's built this way
The fear is losing the doctor who knows you; the close puts the viewer in charge of asking first.
Every claim traces to the round-3 fact sheet; a separate reviewer checked the claims.
Approve R3-3?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Ad 4 of 4 · R3-6Hang up together
- Headline: Hang up together
- Description: She still decides
- Button: Learn more (opens the Facebook form; a licensed agent calls)
What it hands the viewer
Medicare won't call to sell a plan; a parent can hang up and call 1-800-MEDICARE, and with her permission Medicare can talk with you too.
Why it's built this way
Spoken to the grown child who can't be there for every call; the mother still decides.
Every claim traces to the round-3 fact sheet; a separate reviewer checked the claims.
Approve R3-6?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Round 5 · five new-hook lead ads · live 10/18/26
The five new-hook lead ads
Their own Facebook form campaign, live since 10/18. Each opens on a moment the other ads don't use, hands over one true Medicare rule, then offers a call with a licensed agent.
Ad 1 of 5 · R7-1The real calendar
- Headline: The dates that call left out
- Description: A licensed Florida agent will call you
- Button: Learn more (opens the Facebook form; a licensed agent calls)
What it hands the viewer
The real Open Enrollment dates, and the one more change Advantage members get, so a caller's 'last chance, today only' loses its grip.
Why it's built this way
A pressure call makes you feel behind; the dates show the deadline is Medicare's. The ask is for help knowing which dates apply.
Every claim traces to the Medicare fact sheets; a separate reviewer checked the claims, the voiceover included.
Approve R7-1?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Ad 2 of 5 · R7-2The new-card call
- Headline: A call you asked for
- Description: A licensed Florida agent will call you
- Button: Learn more (opens the Facebook form; a licensed agent calls)
What it hands the viewer
Medicare doesn't call out of the blue to confirm a new card or ask for a Medicare number; replacement cards are free and you can order one yourself.
Why it's built this way
Polite people stay on the line so they won't cause a problem; the ad makes hanging up the careful move, then leaves the choice of a call to them.
Every claim traces to the Medicare fact sheets; a separate reviewer checked the claims, the voiceover included.
Approve R7-2?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Ad 3 of 5 · R7-3The letter you read twice
- Headline: Questions about an Annual Notice of Change?
- Description: A licensed Florida agent will call you
- Button: Learn more (opens the Facebook form; a licensed agent calls)
What it hands the viewer
What the Annual Notice of Change is, that you generally don't have to do anything to keep a plan you like, and the December 7 date.
Why it's built this way
The worry is not knowing whether the letter needs anything from you; the close allows that it may not.
Every claim traces to the Medicare fact sheets; a separate reviewer checked the claims, the voiceover included.
Approve R7-3?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Ad 4 of 5 · R7-4The screen full of plans
- Headline: Comparing plans online?
- Description: A licensed Florida agent will call you
- Button: Learn more (opens the Facebook form; a licensed agent calls)
What it hands the viewer
Write down your doctors and prescriptions first, then try Medicare's own Plan Finder at Medicare.gov/plan-compare.
Why it's built this way
For the person who wants to do it themselves and got lost in the rows; the call is offered as company, not a takeover.
Every claim traces to the Medicare fact sheets; a separate reviewer checked the claims, the voiceover included.
Approve R7-4?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Ad 5 of 5 · R7-5When you move
- Headline: Moved closer to family?
- Description: A licensed Florida agent will call you
- Button: Learn more (opens the Facebook form; a licensed agent calls)
What it hands the viewer
Original Medicare goes anywhere in the U.S.; an Advantage plan needs its service area; the two-month window after a permanent move.
Why it's built this way
Starts from the private question 'Does my Medicare plan have to change too?' and answers it with the rules.
Every claim traces to the Medicare fact sheets; a separate reviewer checked the claims, the voiceover included.
Approve R7-5?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Three call-center-style ads · framed and bare
The three call-center-style ads
Review the framed and bare versions, the post text and the run status for each ad.
Ad 1 of 3 · CC-1What is a spending allowance?
Built in Ads Manager, not running: it names extra plan benefits, so it waits on carrier filing or Sergio's written OK.
- Headline: What a spending allowance really is
- Description: A licensed Florida agent will call you
- Button: Learn more (opens the Facebook form; a licensed agent calls)
What it hands the viewer
Some plans really do offer extra help like this; whether one fits her depends on the plan and, for some help, on a qualifying condition
The viewer's worry
"It's either a gimmick or it's meant for somebody else."
Approve CC-1?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Ad 2 of 3 · CC-2What is a Special Enrollment Period?
Live since 10/23 as a short test. New ending (v0.15) live on the bare version since 10/23 evening; the framed version is waiting on Meta's review and gets the same update after.
- Headline: Work coverage ending? You may not have to wait
- Description: A licensed Florida agent will call you
- Button: Learn more (opens the Facebook form; a licensed agent calls)
What it hands the viewer
Losing job-based coverage opens its own window, two full months after the month it ends
The viewer's worry
"I missed my chance. That only happens in the fall."
Approve CC-2?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Ad 3 of 3 · CC-3What is Medicare Advantage Open Enrollment?
Live since 10/23 as a short test (framed and bare). Its own run window is January 1 to March 31, 2027.
- Headline: A chance to change, January to March
- Description: A licensed Florida agent will call you
- Button: Learn more (opens the Facebook form; a licensed agent calls)
What it hands the viewer
Someone already in a Medicare Advantage plan gets one change between Jan 1 and Mar 31
The viewer's worry
"I picked it in December, so I'm stuck with it all year."
Approve CC-3?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Your answers so far
Approved: none yet
Needs changes: none
Still to review: V1-1, V1-2, V1-3, V1-4, V1-5, V2-1, V2-2, V2-3, V2-4, V2-5, V2-6
Every answer has already been sent to Nick. Thank you, Sergio.