
Medicare likes and follows · for Sergio · 10/13/26
Sixteen videos.One pass to review them.
These earn page likes and follows, not leads.No plan talk, no prices, no ask at the end.Approve or note a change, then scroll to the next.
These are Facebook “likes and follows” ads for the Health Plan Markets page in Florida, aimed at people on Medicare and the grown children who help them. Each video hands over one useful, true thing and ends on our name with no ask. The people we reach become the warm audience for the lead ads.
Three sets
- Set 1, The first four: the first batch, built from the live lead ads' scenes
- Set 2, You're the careful one: six scene videos (the viewer is the capable one)
- Set 3, Plain-words Medicare: six education videos, every rule checked against Medicare.gov
In The videos, a tab at the top switches between the three styles.
Questions for you
Two compliance calls only you can make. Approve means yes as written; Needs changes lets you say what to do instead.
Q1: Disclaimer on brand posts
These posts never mention a plan, a benefit, a price or enrollment. Should their captions still carry the full TPMO disclaimer block? We carry it by default.
Each click sends a note to Nick. You can change your answer: the latest one counts.
Q2: 2027 TPMO wording
Our disclaimer block still names SHIP. Our fact check of the 2027 rule says the wording now ends at Medicare.gov or 1-800-MEDICARE. Which wording do you want?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Set 1 of 3 · four videos, the first batch
The first four
The first batch, built from the live lead ads' scenes.
Video 1 of 16 · PL-1The letter
Plus the disclaimer block, pending your answer to Q1 and Q2.
Page Likes ads carry only this caption. Facebook shows its own Follow button.
What it hands the viewer
When the plan letter comes, look for three things: your doctors, your prescriptions, and what you pay when you use the plan.
Why it's built this way
The first batch (10/13 morning). Opens on the envelope from the live lead ads, then hands over the check, with no ask.
Facts used and their source
For 2027 many plans changed what members pay (the approved Medicare ad copy kit, same line as the lead ads).
Approve PL-1?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Video 2 of 16 · PL-2Look us up first
Plus the disclaimer block, pending your answer to Q1 and Q2.
Page Likes ads carry only this caption. Facebook shows its own Follow button.
What it hands the viewer
Get a name and look them up before you talk Medicare with anyone. That includes us.
Why it's built this way
The first version of Nick's favorite idea; LF-1 and LF-4 grew out of it.
Facts used and their source
A+ with the BBB; over 80,000 members; since 2013 (brand fact set).
Approve PL-2?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Video 3 of 16 · PL-3The list
Plus the disclaimer block, pending your answer to Q1 and Q2.
Page Likes ads carry only this caption. Facebook shows its own Follow button.
What it hands the viewer
Write down each doctor and each medicine with its dose. That list is the test every plan has to pass.
Why it's built this way
Starts with what the viewer can't lose, not with a plan.
Facts used and their source
For 2027 some plans are leaving whole counties (the approved Medicare ad copy kit).
Approve PL-3?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Video 4 of 16 · PL-4VA care and Part B
Plus the disclaimer block, pending your answer to Q1 and Q2.
Page Likes ads carry only this caption. Facebook shows its own Follow button.
What it hands the viewer
VA health care doesn't let you put off Part B; check how the two fit before you assume.
Why it's built this way
For veterans: the most specific useful fact we own, from the live lead ads.
Facts used and their source
VA care is not coverage that lets you delay Part B; a late sign-up can mean a penalty (approved lead-ad lines, Medicare.gov).
Approve PL-4?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Set 2 of 3 · six scene videos
You're the careful one
Strongest first, from a stranger's cold read.
Video 5 of 16 · LF-5She circled it
Plus the disclaimer block, pending your answer to Q1 and Q2.
Page Likes ads carry only this caption. Facebook shows its own Follow button.
What it hands the viewer
She was already ahead of you. Sit with her; don't take over.
Why it's built this way
Speaks to the adult child (74% of 50 to 64 year olds use Facebook) and lets the parent be the capable one. Cold read: strongest of the set.
Facts used and their source
No facts; a scene.
Approve LF-5?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Video 6 of 16 · LF-1The roofer
Plus the disclaimer block, pending your answer to Q1 and Q2.
Page Likes ads carry only this caption. Facebook shows its own Follow button.
What it hands the viewer
Ask anyone who calls about Medicare what you'd ask a contractor. Including us.
Why it's built this way
Mirrors a lifetime of careful habits, then hands over our checkable details. Built on Nick's favorite idea, "Look us up first."
Facts used and their source
Since 2013; office in Orlando; A+ with the BBB (brand fact set).
Approve LF-1?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Video 7 of 16 · LF-2Checking in
Plus the disclaimer block, pending your answer to Q1 and Q2.
Page Likes ads carry only this caption. Facebook shows its own Follow button.
What it hands the viewer
Ask what she wants to keep before you tell her anything.
Why it's built this way
For the adult child: helping without taking over. "Both. Always both." is the line people share.
Facts used and their source
No facts; a scene.
Approve LF-2?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Video 8 of 16 · LF-6Seven weeks
Plus the disclaimer block, pending your answer to Q1 and Q2.
Page Likes ads carry only this caption. Facebook shows its own Follow button.
What it hands the viewer
The real calendar: weeks, not days. Nobody gets to rush you.
Why it's built this way
Calms the season's pressure instead of adding to it.
Facts used and their source
Medicare Open Enrollment runs Oct 15 to Dec 7 (Medicare.gov).
Approve LF-6?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Video 9 of 16 · LF-4Four calls
Plus the disclaimer block, pending your answer to Q1 and Q2.
Page Likes ads carry only this caption. Facebook shows its own Follow button.
What it hands the viewer
Friendly isn't something you can check. A name is.
Why it's built this way
Names the fourth unknown call this week, then credits the viewer: "You already know the move."
Facts used and their source
Health Plan Markets; look us up first.
Approve LF-4?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Video 10 of 16 · LF-3The drawer
Plus the disclaimer block, pending your answer to Q1 and Q2.
Page Likes ads carry only this caption. Facebook shows its own Follow button.
What it hands the viewer
The plan letter looks like everything else in the mail. Read it when you're ready.
Why it's built this way
Warm and a little funny; the letter at the back of the junk drawer.
Facts used and their source
No figures; the plan's yearly letter.
Approve LF-3?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Set 3 of 3 · six education videos
Plain-words Medicare
Every rule checked against Medicare.gov, CMS, VA or SHIP pages on 10/13.
Video 11 of 16 · ED-4Who can call you
Plus the disclaimer block, pending your answer to Q1 and Q2.
Page Likes ads carry only this caption. Facebook shows its own Follow button.
What it hands the viewer
Medicare never calls to sell; agents generally can't cold call; hang up and call 1-800-MEDICARE yourself.
Why it's built this way
The most useful scam-season rule, said calmly. Cold read: strongest of the education set.
Facts used and their source
Medicare.gov and 42 CFR 422.2264 (unsolicited contact); 1-800-MEDICARE with TTY.
Approve ED-4?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Video 12 of 16 · ED-6The letter, decoded
Plus the disclaimer block, pending your answer to Q1 and Q2.
Page Likes ads carry only this caption. Facebook shows its own Follow button.
What it hands the viewer
What the Annual Notice of Change is, when it should have come, what to look for.
Why it's built this way
Timely: the letter has just arrived in every member's mailbox.
Facts used and their source
ANOC by Sept 30 (42 CFR 422.2267); plans can change costs and coverage every year (Medicare publication 11220).
Approve ED-6?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Video 13 of 16 · ED-1Two windows
Plus the disclaimer block, pending your answer to Q1 and Q2.
Page Likes ads carry only this caption. Facebook shows its own Follow button.
What it hands the viewer
If you're in Medicare Advantage, you get one change Jan 1 to Mar 31.
Why it's built this way
A date most viewers don't have, so a January surprise doesn't last all year.
Facts used and their source
Open Enrollment Oct 15 to Dec 7; Medicare Advantage Open Enrollment Jan 1 to Mar 31 (Medicare.gov).
Approve ED-1?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Video 14 of 16 · ED-5Help that isn't us
Plus the disclaimer block, pending your answer to Q1 and Q2.
Page Likes ads carry only this caption. Facebook shows its own Follow button.
What it hands the viewer
Florida's free SHINE counseling and Medicare's Plan Finder, even if you never call us.
Why it's built this way
Generosity earns trust: we point to free help that isn't us.
Facts used and their source
SHINE (shiphelp.org, Florida); Plan Finder at Medicare.gov.
Approve ED-5?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Video 15 of 16 · ED-3The one rule
Plus the disclaimer block, pending your answer to Q1 and Q2.
Page Likes ads carry only this caption. Facebook shows its own Follow button.
What it hands the viewer
The Part B late penalty, the working exception, and the one question to ask your benefits office.
Why it's built this way
The mistake that follows people for years, explained without fear.
Facts used and their source
Part B penalty: 10% per full 12 months, usually for as long as you have Part B; job-based coverage exception (Medicare.gov).
Approve ED-3?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Video 16 of 16 · ED-2Seven months
Plus the disclaimer block, pending your answer to Q1 and Q2.
Page Likes ads carry only this caption. Facebook shows its own Follow button.
What it hands the viewer
Your mom's first sign-up window is seven months, with the birthday month in the middle.
Why it's built this way
For the adult child helping a parent who is about to start Medicare.
Facts used and their source
Initial Enrollment Period: 7 months (Medicare.gov).
Approve ED-2?
Each click sends a note to Nick. You can change your answer: the latest one counts.
Your answers so far
Approved: none yet
Needs changes: none
Still to review: Q1, Q2, PL-1, PL-2, PL-3, PL-4, LF-5, LF-1, LF-2, LF-6, LF-4, LF-3, ED-4, ED-6, ED-1, ED-5, ED-3, ED-2
Every answer has already been sent to Nick. Thank you, Sergio.