Medicare 2027 campaign · for Ryan · 10/12/26
Eleven ads.Here's what each lead saw first.
Each ad has three tabs: the ad and its video,the page it sends people to, and what they asked for.Read it once, and every call starts where the ad left off.
How the campaign works
- The ads run in Florida, on Facebook and Instagram.
- There are two ways in. The Facebook form lets someone answer a few questions without leaving Facebook. The landing pages are short pages on medicarehelp.gethpm.com with the same questions.
- The same eleven ads run both ways, so you can compare which one brings better calls.
- Right now the Facebook-form ads are running. The landing-page ads go live next.
- Every lead asked for the same thing: a call from a licensed agent at the time they picked.
What every lead was told
- The ad and the page both carry the disclaimer below, so the person has already read it.
- The thank-you message says a licensed Health Plan Markets agent will call at the time they picked.
- The pages say we never ask for a Medicare number.
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
When a lead comes in
- You get an email right away. The subject reads "New Medicare lead", then the first name, last initial and ZIP.
- It shows the name, the phone number (tap it to call), the email if they gave one, the ZIP and state, the best time they picked, when it arrived, whether it came from the Facebook form or a landing page, and which ad.
- The same lead is a row in the lead sheet (Part 3).
- If someone asks again, their row updates instead of making a new one, and the email says they requested again.
- Alerts are email only for now. Texts are not switched on.
Part 2 of 3 · V1 opens on the moment, V2 on the person
The eleven ads
Scroll through, or jump to any ad from the menu on the right.
Ad 1 of 11 · V1-1Check what changed
Facebook form: running. Landing page: goes live next.
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
See what changed for 2027
A licensed agent in your area
Book nowThis is the ad as people see it in their feed. The grey block is the required disclaimer.
Where it sends people
On the Facebook form, the person never leaves Facebook. They pick a best time, then give their name, ZIP code, phone number and, if they want, their email.
On a landing page, they read the page below and fill in the same questions. Two versions run as a test: A is the page below, B adds a short video at the top.
The preview above is a copy. Its form sends nothing.
What this person asked for
The ad promised this, in its own words:
No pressure to switch. If your plan still fits, you'll hear that too.👉 Book your plan review
And it ended on:
Then the envelope goes in the drawer, and you know what's in it.
Headline: See what changed for 2027. Button: Book now.
Open the call where the ad left off, and keep its promise.
Ad 2 of 11 · V1-2Keep your doctors and drugs
Facebook form: running. Landing page: goes live next.
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
Your doctors and drugs, checked first
One review, one name at a time
Book nowThis is the ad as people see it in their feed. The grey block is the required disclaimer.
Where it sends people
On the Facebook form, the person never leaves Facebook. They pick a best time, then give their name, ZIP code, phone number and, if they want, their email.
On a landing page, they read the page below and fill in the same questions. Two versions run as a test: A is the page below, B adds a short video at the top.
The preview above is a copy. Its form sends nothing.
What this person asked for
The ad promised this, in its own words:
Bring your list of doctors and medicines.A licensed local agent will check them against the plans we represent in your area, one by one.👉 Book your plan review
And it ended on:
So your next appointment is just an appointment.
Headline: Your doctors and drugs, checked first. Button: Book now.
Open the call where the ad left off, and keep its promise.
Ad 3 of 11 · V1-3A real person, not a hotline
Facebook form: running. Landing page: goes live next.
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
A local agent with a name
Ask anything. Take your time.
Learn moreThis is the ad as people see it in their feed. The grey block is the required disclaimer.
Where it sends people
On the Facebook form, the person never leaves Facebook. They pick a best time, then give their name, ZIP code, phone number and, if they want, their email.
On a landing page, they read the page below and fill in the same questions. Two versions run as a test: A is the page below, B adds a short video at the top.
The preview above is a copy. Its form sends nothing.
What this person asked for
The ad promised this, in its own words:
Ask about your plan, your doctors and your prescriptions.Take your time. Decide when you're ready.👉 Meet your local agent
And it ended on:
You ask the questions. You make the call.
Headline: A local agent with a name. Button: Learn more.
Open the call where the ad left off, and keep its promise.
Ad 4 of 11 · V1-4Your plan is ending
Facebook form: Meta is getting it ready. Landing page: goes live next.
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
Your plan is ending. You have options.
Side by side, in plain words
Book nowThis is the ad as people see it in their feed. The grey block is the required disclaimer.
Where it sends people
On the Facebook form, the person never leaves Facebook. They pick a best time, then give their name, ZIP code, phone number and, if they want, their email.
On a landing page, they read the page below and fill in the same questions. Two versions run as a test: A is the page below, B adds a short video at the top.
The preview above is a copy. Its form sends nothing.
What this person asked for
The ad promised this, in its own words:
Bring the letter. We'll compare plans from the companies we represent in your area,side by side, until one makes sense to you.👉 Book your plan review
And it ended on:
This time, you pick the plan, and you know why.
Headline: Your plan is ending. You have options.. Button: Book now.
Open the call where the ad left off, and keep its promise.
Ad 5 of 11 · V1-5Medicare at 65
Facebook form: not running (Meta turned it down). Landing page: goes live next.
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
Medicare questions, in plain words
One conversation with a local agent
Learn moreThis is the ad as people see it in their feed. The grey block is the required disclaimer.
Where it sends people
On the Facebook form, the person never leaves Facebook. They pick a best time, then give their name, ZIP code, phone number and, if they want, their email.
On a landing page, they read the page below and fill in the same questions. Two versions run as a test: A is the page below, B adds a short video at the top.
The preview above is a copy. Its form sends nothing.
What this person asked for
The ad promised this, in its own words:
One conversation with a licensed local agent covers the timing, your choices and what fits you, in plain words.👉 Get your Medicare questions answered
And it ended on:
Then the deadline is just a date on the calendar.
Headline: Medicare questions, in plain words. Button: Learn more.
Open the call where the ad left off, and keep its promise.
Ad 6 of 11 · V2-1Same plan for years
Facebook form: not running (Meta turned it down). Landing page: goes live next.
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
Same name. Same plan?
This year next to last year
Book nowThis is the ad as people see it in their feed. The grey block is the required disclaimer.
Where it sends people
On the Facebook form, the person never leaves Facebook. They pick a best time, then give their name, ZIP code, phone number and, if they want, their email.
On a landing page, they read the page below and fill in the same questions. Two versions run as a test: A is the page below, B adds a short video at the top.
The preview above is a copy. Its form sends nothing.
What this person asked for
The ad promised this, in its own words:
If it's still the right plan, you'll hear that. If it isn't, you'll see why.👉 Book your plan review
And it ended on:
Keep what works, and know it still works.
Headline: Same name. Same plan?. Button: Book now.
Open the call where the ad left off, and keep its promise.
Ad 7 of 11 · V2-2A doctor who listens
Facebook form: running. Landing page: goes live next.
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
Your doctors first
Then everything else
Book nowThis is the ad as people see it in their feed. The grey block is the required disclaimer.
Where it sends people
On the Facebook form, the person never leaves Facebook. They pick a best time, then give their name, ZIP code, phone number and, if they want, their email.
On a landing page, they read the page below and fill in the same questions. Two versions run as a test: A is the page below, B adds a short video at the top.
The preview above is a copy. Its form sends nothing.
What this person asked for
The ad promised this, in its own words:
Your doctors first. Then everything else.👉 Book your plan review
And it ended on:
Keep the people who already know your history.
Headline: Your doctors first. Button: Book now.
Open the call where the ad left off, and keep its promise.
Ad 8 of 11 · V2-3You read every offer twice
Facebook form: not running (Meta turned it down). Landing page: goes live next.
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
Look us up first
A+ with the BBB, since 2013
Learn moreThis is the ad as people see it in their feed. The grey block is the required disclaimer.
Where it sends people
On the Facebook form, the person never leaves Facebook. They pick a best time, then give their name, ZIP code, phone number and, if they want, their email.
On a landing page, they read the page below and fill in the same questions. Two versions run as a test: A is the page below, B adds a short video at the top.
The preview above is a copy. Its form sends nothing.
What this person asked for
The ad promised this, in its own words:
Look us up first: Health Plan Markets.A+ with the Better Business Bureau, serving over 80,000 members since 2013.👉 Meet your local agent
And it ended on:
Take your time. The answers will still be here.
Headline: Look us up first. Button: Learn more.
Open the call where the ad left off, and keep its promise.
Ad 9 of 11 · V2-4Mom's plan letter
Facebook form: not running (Meta turned it down). Landing page: goes live next.
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
Look at her options together
She still decides
Book nowThis is the ad as people see it in their feed. The grey block is the required disclaimer.
Where it sends people
On the Facebook form, the person never leaves Facebook. They pick a best time, then give their name, ZIP code, phone number and, if they want, their email.
On a landing page, they read the page below and fill in the same questions. Two versions run as a test: A is the page below, B adds a short video at the top.
The preview above is a copy. Its form sends nothing.
What this person asked for
The ad promised this, in its own words:
Sit down together with a licensed agent in her area.We lay out the plans we represent there, side by side, in plain words,and she makes the call.👉 Book a plan review together
And it ended on:
She still decides. You don't have to guess.
Headline: Look at her options together. Button: Book now.
Open the call where the ad left off, and keep its promise.
Ad 10 of 11 · V2-5The HR packet
Facebook form: running. Landing page: goes live next.
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
Know your Medicare next step
Your timing, in plain words
Learn moreThis is the ad as people see it in their feed. The grey block is the required disclaimer.
Where it sends people
On the Facebook form, the person never leaves Facebook. They pick a best time, then give their name, ZIP code, phone number and, if they want, their email.
On a landing page, they read the page below and fill in the same questions. Two versions run as a test: A is the page below, B adds a short video at the top.
The preview above is a copy. Its form sends nothing.
What this person asked for
The ad promised this, in its own words:
One conversation with a licensed agent in your areawalks through your timing and your options, in plain words.👉 Get your Medicare questions answered
And it ended on:
Then the packet goes back in the drawer, and you know your next step.
Headline: Know your Medicare next step. Button: Learn more.
Open the call where the ad left off, and keep its promise.
Ad 11 of 11 · V2-6Veterans and Part B
Facebook form: Meta is getting it ready. Landing page: goes live next.
We do not offer every plan available in your area. Currently we represent 17 organizations which offer 537 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
This is a solicitation for insurance. A licensed insurance agent may contact you. medicarehelp.gethpm.com is powered by Health Plan Markets. Not connected with or endorsed by the U.S. Government or the federal Medicare program.
VA care and Medicare, together
Plain words from a local agent
Learn moreThis is the ad as people see it in their feed. The grey block is the required disclaimer.
Where it sends people
On the Facebook form, the person never leaves Facebook. They pick a best time, then give their name, ZIP code, phone number and, if they want, their email.
On a landing page, they read the page below and fill in the same questions. Two versions run as a test: A is the page below, B adds a short video at the top.
The preview above is a copy. Its form sends nothing.
What this person asked for
The ad promised this, in its own words:
A licensed agent in your area can walk through how your VA care and Medicare fit together, in plain words.👉 Get your Medicare questions answered
And it ended on:
So a quiet mistake today doesn't follow you for years.
Headline: VA care and Medicare, together. Button: Learn more.
Open the call where the ad left off, and keep its promise.
Your lead sheet
Every lead from every ad lands in one Google sheet, one row per person.
Open the lead sheet- The columns the system fills in are locked, so you can't break the feed.
- Your columns are the status and the notes. Status runs from New, Attempting and Reached, through Appointment set and held, to Enrolled, Kept current plan, Not interested, Bad number and Do not contact.
- Never put a Medicare number, Social Security number, full birth date or health details in the sheet. The Read me tab in the sheet says the same.
Questions for Nick
Thank you, Ryan.