Campaign ROI · Ryan Phillips

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Medicare agent · Data through 10/28/26 · pulled 10/29/26

Ryan Phillips

Takes every Medicare lead today. Leads paused since 10/28 while three beta agents get ready.

Leads31routed through the Lead RelayTracked
Called61%19 of 31 have a status on the sheetTracked
Appointments set32 of them later canceledTracked
Lead cost$1,946$62.76 a lead: 31 of 32 leads, so that share of $2,008 lead spendTracked
Met0enrollments wait on the HQ and RxCare connectionPartly tracked

Ryan Phillips · $1,946 of leads

From lead to appointment

Every status on the agent's sheet, counted. Cost at each step is the cost of these leads divided by how many got that far.

  1. 31leads$62.76 each
  2. 19called (status set on the sheet)$102.40 each
  3. 5reached a person$389.13 each
  4. 3appointments set (2 later canceled)$648.55 each
  5. 0metnone yet each
  6. ?enrolledwaits on the HQ and RxCare connection
  • 12 leads have no status yet, and 14 are marked “no answer.”
  • Follow-up slowed in week two: 13 of 14 called in the week of Oct 12, 6 of 13 the week after.

From arrival to first call

Speed to lead

The share of this agent's leads handled within each window, counted from the moment the lead arrives.

Within60 sec5 min15 min30 min1 hr2 hr5 hr24 hr
Alert reached the agent100%100%100%100%100%100%100%100%
First call to the leadnot timednot timednot timednot timednot timednot timednot timednot timed
  • The alert is instant. All 31 leads reached Ryan within a minute.
  • The first call is not timed yet. The alert’s call button went out with 12 leads and was tapped 0 times. Calls from the button fill this row to the second.

Which ads fed this agent

Ads behind the leads

Best to worst: appointments set first, then people reached, then the cheapest leads. Open the gallery to play each ad.

#AdLeadsCalledReached a personAppointments setCost per lead
1doctors-v17411$21.25
2lf4-calls-lead1111$48.77
3start-v21111$79.54
4start-veteran6620$25.70
5r1b-cc-1-d41000$6.94
6r1b-veteran-new-1-dob-d31000$8.67
7r1b-letter-aep-d21000$9.80
8r1b-letter-aep-dob-d41000$10.43
9r1b-veteran-new-1-d31000$14.80
10r1b-letter-aep-d41000$17.06
11veteran-new-13200$18.04
12letter-aep2200$26.63
13doctors-v22200$34.60
14newcard-ed1100$43.70
15cc-11000$60.33
16lf4-calls-lead1000$80.99
The 16 ads behind Ryan's leads16 ads with leads · best first

Cost per lead is the ad’s own Meta cost per lead. The gallery ranks the same way as the table: appointments, then leads, then cost.

By the week each lead arrived

Week by week

Leads in, and how many were called, reached and booked, for each week.

Week ofLeadsCalledReached a personAppointments set
Oct 121413 (93%)42
Oct 19136 (46%)11
Oct 26 to 28 (so far)40 (0%)00

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Go-live: 7/17/26 · Last updated: 9/28/26