Latoya Jones

Guest

Latoya (LJ) Bognear Jones, Manager Medicare Sales, Health First Health Plans, Melbourne FL. Matched on name, employer (Health First), Medicare role and Justin's tie; 1st-degree LinkedIn connection. Read 2026-10-21.

DATED TIMELINE (one source per fact)

• Mar 2005 to Sep 2010: Sales Team Lead / Customer Liaison / Field Trainer, David Lewis & Associates (LinkedIn experience). Company not found on the open web; whether it was insurance is unconfirmed.
• 2010 to 2015: no record found.
• May 2015 to Feb 2024: Broker Services & Account Relations Team Lead, Health First Health Plans, Brevard County (LinkedIn experience).
• Jan 2023 to May 2025: Broker Sales Liaison, Health First Health Plans, Rockledge FL, hybrid (LinkedIn experience).
• May 2025 to now: Manager Medicare Sales Svcs, Health First Health Plans, remote; manages new sales, retention and service for the Medicare sales department (LinkedIn experience). LinkedIn totals 11 yrs 6 mos at Health First; the pack says "since 2015".
• Education: University of Nevada-Las Vegas shown on profile; education page empty, so no degree is known.
• Undated: appeared with Denitza Hernandez on CBS "Breakfast with Bridgett" to explain Medicare options and annual enrollment (hf.org news page, seen in search; the page itself returned 403).
• About Oct 2025 (LinkedIn, "1yr"): Health First's 2026 Broker Kickoff; first 2026 seminar hosted by an agency; thanked Romilda Pierce for a Well65 seminar in Eustis with Health Plan Markets; thanked Rosie Paulsen and S&R Services for a Well65+ event in Zephyrhills; "52 at Palm Bay Hospital and 28 at One Senior Place in Viera".
• About Nov 2025 (LinkedIn, "11mo"): Health First sponsored a Veterans Breakfast at the Veterans Memorial Center, Merritt Island; a free-food community day in DeLand with an agency partner; an East Orlando seminar with 30+ attendees.
• About Dec 2025 (LinkedIn, "10mo"): NABIP Central Florida holiday party post, calling NABIP an organization that "advocates for agents' and brokers' rights"; post about working with the Khan family this season (tags Health Plan Markets). A personal engagement post exists too; it is not used anywhere in the pack.
• About late Sep 2026 (LinkedIn, "3w"): attended the HPM Broker Kickoff & Agent Appreciation at Andretti, International Drive, where Justin spoke.
• About early Oct 2026 (LinkedIn, "2w"): Health First sales team kicked off AEP and OEP 2027; "proud of the continued growth of our broker partnerships".
• About mid Oct 2026 (LinkedIn, "1w"): first 2027 Member Benefits Session, over 200 members at the Palm Bay Senior Center; nearly 400 members at the Melbourne Auditorium.
• About Oct 16 2026 (LinkedIn, "5d"): Titusville Member Benefit Session, "celebrating a couple of members who have been with Health First Health Plans for an incredible 30 years"; Parrish Medical Center attended as a community partner. Her line: healthcare is "about more than benefits. It's about relationships, trust, and the communities we proudly serve."
• NABIP Central Florida: LinkedIn headline says "NABIP CFL 2026 - 2027"; the chapter's board page lists her as President; ZoomInfo lists Vice President. Role to confirm with her.

SOURCES

• LinkedIn profile, experience, education, activity: https://www.linkedin.com/in/latoya-b-821092177
• hf.org Breakfast with Bridgett page: https://www.hf.org/news/watch-medicare-made-simple-health-first-health-plans-experts-share-tips-cbs-breakfast-bridgett (403 to automated reading; known from search)
• WKMG, 2024-10-30, Health First Medicare segment (experts unnamed): https://gmg-wkmg-prod.cdn.arcpublishing.com/news/local/2024/10/30/medicare-advantage-enrollment-info-from-health-first
• NABIP Central Florida board page: https://nabipcf.org/about/current-board-members/
• ZoomInfo listing: https://www.zoominfo.com/p/Latoya-Bognear-jones/17437541750 (403; from search snippet)

COULD NOT REACH

• LinkedIn company pages (Health First Health Plans about and posts, David Lewis & Associates) returned "unavailable" on 2026-10-21; not retried.
• hf.org and ZoomInfo pages returned 403. No podcasts, talks or press interviews of hers turned up beyond the CBS segment.

CALLBACKS FOUND

• S4E01 Sergio Diaz, the carrier relationship. S4E04 Romilda Pierce and S3E08 Rosie Paulsen, both thanked publicly by Latoya for hosting seminars.

TO CONFIRM

• How she likes to be introduced (Latoya, LJ, Latoya Bognear Jones); her NABIP CF role; David Lewis & Associates; 2010 to 2015; UNLV; her on-screen title.

COMPLIANCE NOTE

• Some of her posts name FMOs and agencies; the pack names none of them except HPM.