Projects · Meta Ad Center · Ad test creatives
AD TEST
CREATIVES.
Creative built for the Meta tests, staged here before anything is published. One format, three looks: cyberpunk, cinematic, clean Gala. Every concept ships in both placements, feed and Reels, so the ad set can pick the winner. What is live and what it is doing stays on the Facebook Ads page; this page is the bench.
CMS 2027 Final Rule · Hybrid Agent · Legacy Program · Start an Agency · Navigating Releases · General branding · Page Likes
CMS 2027 Final Rule · cyberpunk
The first concept in the social motion format: animation up top that moves with the script, the message in tight text at the bottom, text-first for a muted feed, a professional voiceover for sound-on, the CE-credits offer before the close. Two hooks so the ad set can pick a winner: A opens on the statement, B opens on the question.
Hook A · The Clock
Hook B · Still Waiting
Hybrid Agent · cinematic
The cinematic look: drifting brand glows, a slow perspective floor, softer type. Hook A follows the week that disappears behind the windshield; Hook B opens on the payoff, same commission, less driving. Offer beat: $250 in leads, details on the training.
Hook A · Windshield
Hook B · Same Commission
Legacy Program · clean Gala
The warm look for the most personal webinar: the brand photo plate with a slow push, quiet gold motifs, the copy revealing in the staggered ladder. Hook A asks what happens to the book the day you stop; Hook B asks who gets it. Offer beat: a hotel stay for two in Cancun.
Hook A · The Day You Stop
Hook B · Who Gets It
Start an Agency · cinematic
Hook A is the leadership decision, the phone at eleven on a Saturday. Hook B is producer to owner, twenty years of overnights. Offer beat: a co-hosted recruiting event.
Hook A · Leadership Decision
Hook B · Producer to Owner
Navigating Releases · cyberpunk
Back to the HUD kit with a different instrument set: a renewals line that holds flat while the upline label flips, a tax-ID card, a padlock that opens, a 30-day release bar. Hook A asks the fear question; Hook B answers it first. Offer beat: a free commission audit.
Hook A · Lose Your Renewals?
Hook B · Less Trapped
General branding · clean Gala
Three silent spots that say who HPM is without asking for anything: the credibility markers as service, the back office as the hero, and the Three Uniques. Built for the page and for retargeting pools.
Thirteen Years
You Lead. We Handle the Rest.
Keep What You Build
Page Likes · clean Gala motion
The likes and follows campaign in the same format, silent, no link and no button: the follow control is the call to action. Motion cuts of the statics already running or staged, so the tests isolate the look.
Grow Your Book
Service Fire
Three Ways Out
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