Projects · Meta Ad Center

ANALYTICS SNAPSHOT.

the short read: this week, the winners, and what to do next.

Mon Oct 12 morning pull. Every ad set is still paused by the owner and Oct 11 closed at $0.00 with no delivery anywhere and no restatement

The read

The account has been off by the owner's hand since 9:02pm on Sept 22 and nineteen full days have spent nothing; about $311 remains, the CMS 2027 angle decayed on Oct 1, and the only decision is whether a restart is still wanted for October.

Do next

The Oct 1 decay date has passed with the account still off. Decide whether the CMS 2027 | FL | Leads restart is still wanted for October; each day not restarted is a day of the angle that cannot be bought. If it restarts, settle the second creative first, because the ad is 0.11 from its fatigue threshold; a spending limit at about $310 (owner-only billing action) caps the total whatever the daily rate does.

This week

$0.00spent, last 7 days

0%of the $280.00 weekly budget

0registrations

n/aaverage cost each

Daily spend vs the $40.00 budgetlast 14 closed days · red is over budget

Audience fatigue runwayhow often the winning ad repeats, toward the 3.5 fatigue line

Last few days

SUN Oct 11

Spend$0.00 (0% of budget)

Registrations0

Cost eachnone

SAT Oct 10

Spend$0.00 (0% of budget)

Registrations0

Cost eachnone

FRI Oct 9

Spend$0.00 (0% of budget)

Registrations0

Cost eachnone

Winning creative

The one live ad is the CMS 2027 winner at $8.53 a registration lifetime, the best the account has bought. Below it, the creatives that carried each category, winners flagged.

Winner

CMS Social A · The Clock$8.53 per registration · the account's winner

Image B · Ownershipabout $0.80 per follow

CMS Social B · Still Waitingthe A/B hook against The Clock

Service Fire$0.82 per follow · armed in a paused set

Every cut, both placements, staged and live, is on the Ad Test Creatives page.

Case study

The results, written up

What both campaigns did at their best, with the playable ads and the copy that ran.

89 registrations at $8.53 each748 followers at $0.87 each

What is live

Nothing is delivering right now.

Recommendations

Sep 21Set an account level spending limit. A throttle is no longer an equal option, because three straight days proved the budget is not a ceiling

Watch

Audience fatigue is at 3.39 of the 3.5 line (chart above), projected to cross not datable while the ad set is paused. The frequency has read 3.39 on a reach of 3,470 for twenty mornings running, 0.11 short of the threshold, and the last two steps are both 0.00, so there is no climb to project. The crossing arrives only after a restart, inside one or two days at the 0.06 to 0.11 steps this series ran while it was delivering.
Reading confidence is limited: with only one campaign buying registrations there is no second arm to compare against, so day to day swings are noise, not verdicts on the creative.

This is the short version. The full detail is on the Facebook Ads page, and the wins are written up as a case study.

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