Project · RxCare Launch · Staged for review
The launch package for RxCare, the AI CRM built by HPM with RxCare: two retreat slides, a three-concept Facebook ad set in feed and square cuts, three scored motion ads, an email program (an announcement, a five-part series, and text companions), and two agent-facing landing pages to compare side by side. Every asset passed the HPM compliance gate. Nothing publishes until it is approved here.
Status
Built and staged
Nothing published
Audience
HPM Direct Agents
Agency Partner downlines
Anchor dates
AP Retreat · Sep 17
AEP opens · Oct 15
Call to action
Book a demo
Booking link pending
The two retreat slides as animated 16:9 explainers, each line building in as the voice reaches it. Voiced by a professional narrator with a subtle bed underneath. Same size as a PowerPoint 16:9 slide. Press play to hear them.
Motion ads for the feed, in the cyberpunk look: animation up top that moves with the script (a coverage line dropping, a “months late” timeline, the live monitoring chart, a gold approval ring), with the message in tight text at the bottom. Text-first so they read with sound off; a professional voiceover rides underneath for sound-on. A first hook shown in both placements, in two looks: the pure-cyber cut, and a photo-overlay cut that floats the same live motion over a generated agent scene like a heads-up display. More concepts and looks to come.
Same hook, same live motion, set over a generated photographic agent scene (Nano Banana, text-free) that is dimmed and tinted into the brand palette. The neon charts and gauges float over it like an augmented heads-up display — the “RxCare sees everything” idea, made literal. A photo-backed cut to A/B against the pure-cyber one.
The campaign story as one page, ending on Book a Demo, ready to take the booking link the moment it exists. Two versions now: Version A, the original clean story, and Version B, a more comprehensive, higher-persuasion build with fair-questions and a hoping-vs-knowing contrast. Compare them side by side.
One announcement email, then a five-part series with one arc: From hoping to knowing. 1. The call you didn’t see coming 2. You hear about it first 3. Your morning arrives sorted 4. You still make every call 5. Fifty-four days Each send carries its own storyboard, one Book a Demo, and an SMS companion. Open the viewer to read every send on its own.
Nobody can watch hundreds of clients at once. So the day starts with catch-up: what changed overnight, who called, what slipped. RxCare checks on every client, not just the ones you call, and sorts your morning into what needs you now and what can wait. The busy work is gathered before you sit down. Nothing goes to a client until you say yes. Book a demo and see what it finds in a book like yours.
A drug falls off a plan. A client moves. A subsidy changes. And you find out weeks later, when they call upset. RxCare watches every client in your book all year. When something changes, you hear about it first, so you make the call instead of getting it. Nothing goes to a client until you say yes. Book a demo and see what it finds in a book like yours.
Fifty-four days. Hundreds of clients. Every AEP, something slips. RxCare preps every client before you pick up the phone: the drug list, the pharmacy, the doctors, and whether their plan still fits. The whole season sits on one screen, sorted by who actually needs you. Nothing goes to a client until you say yes. Book a demo before the season starts.
We built something for our agents. It's called RxCare, an AI CRM built by HPM with RxCare. It watches your whole book, not just the clients you call. It does the busy work before your calls: the drug list, the pharmacy, the doctors, the notes. And it checks the two things that break a plan, whether the drugs are covered and whether your client keeps their doctor. Then it waits for your yes. Nothing goes to a client until you approve it. Your book comes over in one click. Nothing to re-type. Demos are open now. Book yours at the link below.
The booking link and QR destination, supplied by ops. The motion ads carry the earlier framing; they get the current static look (raised logo, gradient RxCare line, lowered subjects) in one re-render pass once the static set is approved. Posting is manual on HPM’s channels. Paid boost, and which ad account, is a separate call.
