Aiden Launch · Ad Studio
The slides, two videos, the ad set, the landing page and the email program, all built on the Aiden product foundation. Nothing publishes until it is approved here.
Show me my day,and I'll listen to the rest.
What we need from you here
Start with the agent journey video for the AEP kickoff, first below, then the five ad directions. For every piece, one question: is everything it says about Aiden true? Tell us with “Give feedback on this”.
The earlier versions further down can wait. They’ll be remade together at the final pass.
The social ads going to market, with their Facebook copy beside them.
For the AEP kickoff · Go-live: 9/25/26 · Last updated: 10/4/26
For the room at the kickoff: how an HPM agent works this AEP, told through one client.
The ask: Book a demo · go.gethpm.com/aiden-demo-video (QR on the end card)
Gus’s revised script, word for word: the HPM Portal book syncing into AidenCRM,
Spark and AidenReach, four ways to collect with Blue Button preferred,
the review with the AidenRx Savings API, HPM Shop enrollment and the policy coming back,
ACA through Lucie Health, and a look ahead at AidenRx.
The mini landing page for agents → the video, one line and one ask (Book a demo + QR)
Gus’s revised script, “The Relationship Is Already There,”
with large-type graphics built for a projected room.
The same film in Gus’s own sentences, trimmed:
no looking-ahead beat, no recap.
The same story at RxCare’s shot-list length, every shot kept.
Where it stands (V2). This follows Gus’s revised script, with our own large-type graphics in place of every screen recording. It tells the story through two people: Dana, the agent, and Ruth, her client.
There’s a face at every turn, and the QR on the end card is tracked. Both cuts end the same way: the ask, then Dana: “Now, when they do, I’m not starting over.”
Five agents, five feelings, five things Aiden does. No two the same.
Each one is a short video and the Facebook post that goes with it,
written through the content engine, the conversion pass and the emotion pass.
One is built this loop so you can see and hear it. The other four are scripted,
and they render together at the final pass.
Direction 1
For the agent on one call while the other line lights up.
The ask: Book a demo · go.gethpm.com/aiden-demo-fb
📞 You're on the phone with one client when the other line lights up.
You let it ring. And for the rest of the call, part of you is with the one you didn't answer.
Every call you miss feels like a client you're letting down. One person was never meant to be the front desk too.
✅ "Aiden Virtual Assistant can answer calls, identify what the client needs, schedule appointments, capture requests, and hand the agent a summarized interaction." ✅ "When the request requires a licensed agent or human intervention, Aiden hands it off with the context already collected."
Aiden handles the front door. You handle what needs you.
Aiden by RxCare · available to HPM agents
👉 Book a demo: go.gethpm.com/aiden-demo-fb
The client on the line deserves all of you.
Direction 2 ★
For the agent at her kitchen table, who wants nothing between them.
The ask: Book a demo · go.gethpm.com/aiden-demo-fb
🏡 She keeps her prescriptions in a shoebox on the kitchen table.
She asked for you by name, so you came. And the last thing you want between you is a laptop.
Your clients don't judge you by your software. They judge you by whether you were listening.
"Record the conversation in the field. Aiden prepares the client record and the work that follows."
✅ Aiden Mobile, on iOS and Android ✅ "The built-in Aiden Notetaker lets an agent record a client conversation directly from the phone." ✅ "Aiden processes the conversation into the client record so the agent does not have to reconstruct the meeting later." ✅ "Aiden Notetaker is more than a transcript. It listens for the information the Medicare or ACA workflow actually needs and prepares structured updates for Review & Confirm."
Meet with the client. Aiden takes it from there.
Aiden by RxCare · available to HPM agents
👉 Book a demo: go.gethpm.com/aiden-demo-fb
She asked for you. Not a laptop.
Direction 3
For the agent who hears “new CRM” and thinks “start over.”
The ask: Book a demo · go.gethpm.com/aiden-demo-fb
🗂️ Every client in your book came one kitchen table at a time.
Some of them have been with you longer than with their doctors.
So when somebody says "new CRM," you hear "start over." And at this stage, starting over isn't an option.
"HPM agents moving into Aiden do not have to begin with an empty CRM. Their existing client book can already be available inside the platform."
Start with the book you already built. Let Aiden help work it.
Aiden by RxCare · available to HPM agents
👉 Book a demo: go.gethpm.com/aiden-demo-fb
One table at a time was the hard part. You already did it.
Direction 4 ★
For the person who actually runs the office, and holds it all in her head.
The ask: Book a demo · go.gethpm.com/aiden-demo-fb
🗒️ This one's for the person who actually runs the office.
It's late. You're still at the kitchen counter, with sticky notes on the monitor and a spreadsheet only you understand.
You're the reason nothing falls through. And nobody sees it.
"Daily Briefing gives the agent a book-level view of the work that needs attention." ✅ "That can include overdue follow-up, incomplete client workflows, missing information, upcoming milestones, clients needing review, unresolved client actions, and retention-related follow-up." ✅ "The agent starts with a prioritized work queue instead of a database."
The decisions stay where they belong: "The licensed agent remains responsible for decisions that require licensed judgment."
Aiden by RxCare · available to HPM agents
👉 Book a demo, and bring the agent you work with: go.gethpm.com/aiden-demo-fb
You kept it all together. It shouldn't all live in your head.
Direction 5
For the agent who reads every line before signing.
The ask: Book a demo · go.gethpm.com/aiden-demo-fb
👓 You read every line before you sign anything. You always have.
Because when something's wrong, it isn't the software's license on the line. It's yours.
So when a CRM says the AI handles it, you hear a risk you can't take.
Here's how Aiden handles it: "Aiden prepares the analysis; the licensed agent approves the outcome."
✅ In the AEP Dashboard, the status reads Agent Approval Required ✅ "the workflow cannot proceed until the licensed agent reviews and approves the result" ✅ The licensed agent's two actions: Approve Plan Change Recommendation, or Approve Stay-in-Plan Result
Aiden prepares the work. You make the decisions.
Aiden by RxCare · available to HPM agents
👉 Book a demo, and bring your hardest question: go.gethpm.com/aiden-demo-fb
Your signature still means what it always meant.
For the room where agents hear about it.
The ask: Book a demo · go.gethpm.com/aiden-demo-qr
Two 16:9 slides from the product foundation, word for word: the four pillars, and the path from the existing HPM book to quote and enroll.
The ask: Book a demo · go.gethpm.com/aiden-demo-video
This is the one video rebuilt this loop: the one-client story, now with Aiden Mobile
(the conversation recorded at her kitchen table), on the new music bed.
For the agent who carried a promise home.
The ask: Book a demo · go.gethpm.com/aiden-demo-video
The lead video, in two shapes. The full trailer is the complete walkthrough: each capability answers a moment from the agent’s own day. The cut, the social post and the short tell one client’s story: a callback promised about a drug list, carried all day, then the same day with Aiden.
The cut, the social post and the short below are the loop 4 revision. The loop 5 story cut above replaces them, with Aiden Mobile added.
For the agent who won’t start over.
The ask: Book a demo · go.gethpm.com/aiden-demo-video
The switching fear, answered first: the book can already be there. Then the work Aiden helps with, and the HPM systems agents already use. Four cuts: the full trailer, a tighter cut, the social post and a short. Each capability follows a moment from the agent’s own day.
For the agent scrolling at night, who’d have called if they’d known.
The ask: Book a demo · go.gethpm.com/aiden-demo-fb
A voiced motion ad for the feed on one real capability pair: Spark provides plan-disruption information, and AidenReach uses it to manage client outreach through email and SMS. Animation up top moves with each spoken line; the message sits in tight text at the bottom, so it reads with the sound off. Two looks, each in both placements: the pure-cyber cut, and a photo-overlay cut that floats the same motion over an agent scene like a heads-up display.
Same script, same motion, set over a photographic agent scene that is dimmed and tinted into the brand palette.
Where every ask lands.
The ask: Book a demo · go.gethpm.com/aiden-demo-landing
The one agent-facing landing page for Aiden, built on the product foundation and ending on Book a Demo, which goes to the demo booking page (Gus runs the demos).
For the inbox, one chapter at a time.
The ask: Book a demo · go.gethpm.com/aiden-demo-email
The announcement plus six feature emails, one capability each: Daily Briefing + Smart Progress, Aiden Virtual Assistant, Aiden Notetaker, Claims + Savings, AidenReach, and AEP Dashboard + HPM workflow.
Three ad concepts, each a feed static, a square static, a ten-second motion cut and its post copy, all rebuilt on the Aiden foundation.
You open the book, and the question is already waiting: who needs me first? ☕ And you're deep in client records before you know who it is. Open Aiden and start with Daily Briefing. See which clients need attention, where information is incomplete, and what should be handled next. Then open the client and let Smart Progress show exactly where the workflow stands. ✅ Daily Briefing tells you who needs you. ✅ Smart Progress tells you why. 👉 Book a Demo: https://go.gethpm.com/aiden-demo-fb Start the day knowing where to focus.
The call comes in, and it's the first you've heard of it. 📞 You'd have called them. You didn't know. Aiden helps the agency act before the next inbound call becomes the reminder. AidenReach helps the agency act on the book, through email and SMS: ✅ Annual reviews. ✅ Missing information. ✅ Action reminders. ✅ Retention. 👉 Book a Demo: https://go.gethpm.com/aiden-demo-fb Don't just manage the book. Work the book.
The countdown to AEP has started, and so has the question. What am I missing? 🗓️ AEP opens October 15, and the question comes with it: what am I missing? ✅ Daily Briefing shows where to focus. ✅ Smart Progress shows where each client stands. ✅ The AEP Dashboard brings seasonal review readiness together. SOA + Consent · Part A/B · Drugs · Pharmacy · Providers · Claims Context · Outstanding Actions · Plan Review · Enrollment Status 👉 Book a Demo: https://go.gethpm.com/aiden-demo-fb Don't start AEP asking what you're missing. Start knowing.
Meet Aiden, an AI CRM that actually does the work. Aiden is the AI CRM for Medicare and ACA that automates the work behind health plan selection, drug cost optimization, client service, and client retention. It handles the front door. It turns conversations into work. It tells you what needs attention. It acts on the book. HPM agents moving into Aiden do not have to begin with an empty CRM. Aiden prepares the work. You make the decisions. Aiden by RxCare · available to HPM agents. Book a demo: https://go.gethpm.com/aiden-demo-fb
Every Book a Demo now points to RxCare’s booking page; Gus runs the demos. RxCare’s terminology answers are baked in: Medicare claims data through Blue Button, Agent Approval Required, AidenRx as a minor mention, Medicare + ACA only. Posting is manual on HPM’s channels; nothing publishes until it’s signed off.
Go-live: 9/23/26 · Last updated: 9/25/26
