Earlier version, kept as a record. Every page now lives in one guided site. See this part in the current Aiden site
Aiden Launch · Ad Tests

What goesto market.

That's what I'll seebetween two posts from my cousin.

Each test pairs one creative with its Facebook copy. Each one is written for one person in one moment. Status: awaiting sign-off.

Still in progress. Final build and final psychology are ongoing. This is where the work stands today.

Test 1 · The morning list

Awaiting sign-off

For: Overwhelmed Solo Operator · Moment: Pre-AEP (pre-AEP)

Hypothesis: Opening on the morning search for who needs you beats opening on the product.

Health Plan Markets
Health Plan MarketsSponsored

You open the book, and the question is already waiting: who needs me first? ☕ And you're deep in client records before you know who it is. Open Aiden and start with Daily Briefing. See which clients need attention, where information is incomplete, and what should be handled next. Then open the client and let Smart Progress show exactly where the workflow stands. ✅ Daily Briefing tells you who needs you. ✅ Smart Progress tells you why. 👉 Book a Demo: go.gethpm.com/aiden-demo-fb Start the day knowing where to focus.

Test 2 · Know first

Awaiting sign-off

For: Veteran Builder · Moment: Pre-AEP (pre-AEP)

Hypothesis: The call that's the first you've heard of it is the ache that moves builders.

Health Plan Markets
Health Plan MarketsSponsored

The call comes in, and it's the first you've heard of it. 📞 You'd have called them. You didn't know. Aiden helps the agency act before the next inbound call becomes the reminder. AidenReach helps the agency act on the book, through email and SMS: ✅ Annual reviews. ✅ Missing information. ✅ Action reminders. ✅ Retention. 👉 Book a Demo: go.gethpm.com/aiden-demo-fb Don't just manage the book. Work the book.

Test 3 · The AEP question

Awaiting sign-off

For: Overwhelmed Solo Operator · Moment: Pre-AEP (pre-AEP)

Hypothesis: "What am I missing?" pulls hardest in the weeks before AEP.

Health Plan Markets
Health Plan MarketsSponsored

The countdown to AEP has started, and so has the question. What am I missing? 🗓️ AEP opens October 15, and the question comes with it: what am I missing? ✅ Daily Briefing shows where to focus. ✅ Smart Progress shows where each client stands. ✅ The AEP Dashboard brings seasonal review readiness together. SOA + Consent · Part A/B · Drugs · Pharmacy · Providers · Claims Context · Outstanding Actions · Plan Review · Enrollment Status 👉 Book a Demo: go.gethpm.com/aiden-demo-fb Don't start AEP asking what you're missing. Start knowing.

Test 4 · A plan is changing

Awaiting sign-off

For: Veteran Builder · Moment: Pre-AEP (pre-AEP)

Hypothesis: Hearing it last from your own client is the sharpest sting in the book.

Health Plan Markets
Health Plan MarketsSponsored

A client's plan is changing. 📞 And the first you hear about it is when they call you, worried. You'd have reached out. If you'd known. Spark provides plan-disruption information. AidenReach uses that information to manage the appropriate client outreach through email and SMS. ✅ Annual reviews. ✅ Missing information. ✅ Action reminders. ✅ Retention. 👉 Book a Demo: go.gethpm.com/aiden-demo-fb This time, you can reach out before she has to call you.

Test 5 · One client, one day

Awaiting sign-off

For: Overwhelmed Solo Operator · Moment: Pre-AEP (pre-AEP)

Hypothesis: A single kept promise warms faster than a feature tour.

Health Plan Markets
Health Plan MarketsSponsored

You told a client you'd call her back about her drug list. 📋 Then the day happened. By evening, that callback lives in exactly one place: your head. And if you forget it, nobody catches it. Here's the same day with Aiden. ✅ Daily Briefing can show you the work that needs attention, including overdue follow-up. ✅ Smart Progress shows what is complete, what is missing, and what comes next. ✅ Aiden connects prescription information to the AidenRx Savings API. Aiden prepares the work. You make the decisions. 👉 Book a Demo: go.gethpm.com/aiden-demo-fb You never made too many promises. The list was just in the wrong place.

Test 6 · Start where you are

Awaiting sign-off

For: Veteran Builder + Career-Changer modifier · Moment: Pre-AEP (pre-AEP)

Hypothesis: Removing "start over" removes the reason to wait.

Health Plan Markets
Health Plan MarketsSponsored

You built your book one client at a time. 📚 Nobody wants to build it twice. And switching sounds like a whole season of catching up. HPM agents moving into Aiden do not have to begin with an empty CRM. Your existing client book can already be available inside the platform. ✅ Daily Briefing shows where to focus across the book. ✅ AidenReach can manage proactive outreach through email and SMS. ✅ When it's time to quote and enroll, Aiden connects you into HPM Shop for Medicare or Lucie Health for ACA. 👉 Book a Demo: go.gethpm.com/aiden-demo-fb You don't have to start over. Start where you are.

What this means next

Campaign Brief →

Next, the one play these tests serve.

Go-live: 9/23/26