Earlier version, kept as a record. Every page now lives in one guided site. See this part in the current Aiden site
Aiden Launch · Overview

Everything behindone launch.

I don't need more software.I need someone to notice what I carry.

This is the working dossier for introducing Aiden to HPM’s Medicare and ACA agents. It runs in order: what agents told us, what sits beneath it, how it becomes a message, and the creative it became. Nothing here publishes until it’s signed off.

Gus: your questions have their own tab. Answer them one at a time or all at once → For Gus

The relationship is already there. AidenCRM keeps it connected between reviews, and leaves the decisions with the agent.

How to read this dossier

  1. 1OverviewWhat this dossier is,and how to read it.
  2. 2ResearchWhat agents saywhen nobody is selling to them.
  3. 3Beneath the SurfaceWhat they carryand never say out loud.
  4. 4Content EngineHow each personbecomes one message.
  5. 5Ad StudioEvery creative,built from that message.
  6. 6Ad TestsThe ads that go to market,exactly as an agent meets them.
  7. 7Campaign BriefThe one play,and how we'll know.
  8. 8FeedbackTell us what's wrong.We'll fix it.
  9. 9For GusThe questions onlyGus can answer.

Where each tab stands

The current state of the dossier

  • ResearchWhat agents told us. Done.
  • Beneath the SurfaceWhat they carry and never say. Done.
  • Content EngineHow each agent becomes one message. Done.
  • Ad StudioThe creative. Five ad directions lead, one agent and one feeling each; one is built so you can hear it, and the rest render together at the final pass.
  • Ad TestsThe ads an agent would meet. Awaiting sign-off.
  • Campaign BriefThe one play, and how we'll know.
  • FeedbackOpen. Every note is saved here.
  • For GusOpen. The questions only you can answer.

Who signs off

Who signs off

Gus · Aiden / RxCare

Nothing reaches an agent until you’ve said it’s true about Aiden. Your answers are what the launch is waiting on.

How to give feedback

Tell us what’s off, or what’s right

Tap “Give feedback on this” anywhere, or open the Feedback tab and tell us anything. One button sends it: it’s saved here, and Nick sees every note.

What this means next

Research →

Start where we started:with the agents.

Go-live: 9/23/26