The Aiden launch

The Aiden launch · 10/5/26

The relationshipis already there.

AidenCRM by RxCare, for HPM agents:the story, the season, the messageand the creative.

The short version

Your members call you for everything. You already know them, and they already trust you.

That is Gus's story, and it is the anchor for everything on this site: the relationship is already there. What's missing is the persistent digital relationship that keeps your members' information connected between reviews.

The story

In one line

Your members are calling about plans that changed. You already have the relationship. AidenCRM keeps what you collect this year, so next AEP you review what changed instead of starting over.

That line is the strategy in one sentence. It is not ad copy. Every ad, email and page is written from it, and every product word stays inside Gus's own hedges ("can", "helps").

Where it comes from

  • Gus's revised script (9/25): "The relationship is already there." The emotional anchor, sitewide (Nick, 10/4).
  • The season (10/4): what changed for agents this AEP, independently fact-checked.
  • HPM's agent research (9/23): what the work feels like, the thirteen kinds of agent, and the doubts they never say out loud.

Watch the film

  • The agent journey video, V2: Gus's script, word for word, in large-type graphics for a room of 175 agents. Dana and Ruth carry it.
  • It ends on Dana: "They still call me for everything. Now, when they do, I'm not starting over."
  • The agent page: labs.gethpm.com/rxcare/video, with the 4K and 1080p downloads.

Go-live: 8/31/26 · Last updated: 9/30/26